Gloria Ester âÂÂLoliâ Villamayor Jara (born 10 April 1992) is a Paraguayan footballer who plays as a forward for Chilean club .
Villamayor played for Colo-Colo, from 2011 to 2016, in the Chilean women's football championship. In 2026, the Association of Researchers of Chilean Football (ASIFUCH) confirmed she is the top goalscorer in the club history with about 400 goals in total.
With Everton, she was the top-scorer of the 2010 Copa Libertadores Femenina.
In January 2026, Villamayor returned to Chile and joined from Rosario Central.
She have been the partner of her fellow footballer MarÃÂa MartÃÂnez Vecca since they met representing Paraguay at the 2019 Pan American Games.