Global Goal: Unite for Our Future was a virtual event held on June 27, 2020. Created by Global Citizen and the European Commission, it consisted of a summit and a concert featuring different personalities aimed to highlight the disproportionate impact of the COVID-19 pandemic on marginalized communities.
The event was produced in collaboration with companies such as Live Nation Entertainment, The Lede Company, and Roc Nation, and also by individuals such as Michele Anthony of the Universal Music Group, Declan Kelly of Teneo, Scooter Braun (with his company SB Projects), Adam Leber (on behalf of Maverick), and Derrick Johnson (on behalf of the NAACP).
The summit, titled Global Goal: Unite for Our FutureâÂÂThe Summit, featured panel discussions and interviews with world leaders, corporations and philanthropists as they announce new commitments to help develop equitable distribution of COVID-19 tests, treatments and vaccines, as well as rebuild communities devastated by the pandemic. It will be produced by Michael Dempsey and hosted by journalists Katie Couric, Mallika Kapur, Morgan Radford, Isha Sesay, and Keir Simmons.
The concert, titled Global Goal: Unite for Our FutureâÂÂThe Concert, was hosted by actor Dwayne Johnson. It was a worldwide music and entertainment special claiming to celebrate the commitments made due to the actions Global Citizens have taken.
The event was broadcast in the United States on NBC, MSNBC, Bloomberg Television, iHeartRadio, Sirius XM, and InsightTV.
The special was also available on several digital platforms worldwide such as Apple Music, Apple TV, Beats 1, Deezer, Facebook, Tidal, Twitch, Twitter, Yahoo!, and YouTube. It will also be streamed live on the Facebook pages of , LADbible, and Vogue Paris.
The producers aimed for each musical performance to have a unique setting.
The special raised $6.9 billion from 41 countries towards a COVID-19 vaccine.