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Girl Rules

Girl Rules (; ; <abbr>lit.</abbr> The Main Rule… Don't Love Her) is an ongoing Thai girls' love television series starring Tipnaree Weerawatnodom (Namtan), Rachanun Mahawan (Film), Pansa Vosbein (Milk), Pattranite Limpatiyakorn (Love), Benyapa Jeenprasom (View) and Rattanawadee Wongthong (Mim).

Directed by Tichakorn Phukhaotung and produced by GMMTV together with Moongdoo Studio, the series was announced as one of the television series of GMMTV for 2025 during their "GMMTV2025: Riding the Wave" event on November 26, 2024. The series available for the uncut version on iQIYI and on GMMTV Official YouTube Channel. It premiered on iQIYI, GMM25 and YouTube on March 9, 2026, airing on every Monday at 20:30 ICT.

Synopsis

Behind the dazzling lights of the fashion world lies love, secrets, and tangled relationships filled with chaos and complexity. Prim (Tipnaree Weerawatnodom), a talented director, finds fate playing a cruel joke when she has to work again with Bambi (Rachanun Mahawan), her ex who disappeared without a word. This time, Bambi returns asking to be friends, but the question remains: can two people truly be “just friends” when they still share the same bed? While Prim navigates this old flame, Shasha (Pansa Vosbein), a confident top model, hides a fragile side drawn to Gorya (Pattranite Limpatiyakorn), the stylist who plays hard to get longer than anyone Shasha has ever chased, and the more she is rejected, the more her desire burns hotter with every encounter. Meanwhile, Min (Benyapa Jeenprasom), a producer burdened by life and expectations, stands at a crossroads between marrying her long-term boyfriend and following her own dreams, until she meets Praew (Rattanawadee Wongthong), a bartender who opens her eyes to a kind of love she’s never known before.

Six women. Six hearts. Entangled in emotions too complicated to define. The only rule to protect their hearts is simple: Don’t fall in love with her.

Cast and characters

Main

Based on the characters' description from the novel version.

A talented director and photographer who is also the founder of "Lady Bird Production", a fashion and media production company she built with her best friend, Min. She personally views love as a maze she cannot escape, as she stays stuck in the past, unable to move on from Bambi, her ex-lover who disappeared without an explanation.
A daughter of a famous fashion designer who owns "Yanin". She is appointed as the Project Manager for its new sub-brand "Fiona". She's the ex-girlfriend of Prim whom she left without reason and eventually came back into her life mainly as her client. She also intends to reconnect with her as a "friend".
A famous model known for her confidence and being a perfectionist. She became the brand ambassador for Bambi's brand. She becomes interested in Gorya, pursuing the stylist with confidence and seeing through Gorya's tough exterior to the loneliness within.
The talented professional stylist of Prim and Min's company, who is known to be petite but resilient and unafraid of difficult models. She is in love with Prim for a long time and is determined to pursue her, until Shasha came into the picture and challenges her feelings.
The producer and co-owner of "Lady Bird Production", the company she built with Prim, where she handles more on the business side of things. She has a troublesome relationship with her boyfriend. She eventually meets Praew who'll make her life turn around into something she didn't expect.
A bartender at a lesbian bar who also knows to do photography. She met Min at the bar where she works at and eventually works as the photographer in Prim & Min's company. She is open about her feelings and becomes the catalyst for Min to break free from her toxic relationship.

Supporting Cast

A friend of Prim and Min
  • Alissa Intusmith (Yuyee) as Yanin/Nin
Bambi's mother who is the owner of the brand "Yanin". She has a troublesome relationship with her daughter.
Prim's younger sister who just graduated. She had a crush on Shasha when she worked with her in one of her school projects.

Production

After the success of MilkLove pairing from television series Bad Buddy (2021) and 23.5 (2024), also NamtanFilm pairing from Pluto (2024), GMMTV announced a new girls' love original series titled Girl Rules during "GMMTV2025: Riding the Wave" event on November 26, 2024 along with the pilot trailer. In addition to the pairing of MilkLove and NamtanFilm, the cast also featured the new pairing ViewMim. Directed by Tichakorn Phukhaotung and produced by GMMTV together with Moongdoo Studio, the series was initially scheduled to air in 2025 but was delayed due to production reasons.

On September 10, 2025, the series' official account shared a photo of the cast gathered for a reading session. On September 20, the cast (Namtan, Film, View, Mim) gathered for a reading session and the fittings photoshoot. On September 25, the cast (Namtan, Film, Milk, Love) gathered for a second workshop session and the fittings photoshoot.

Principal photography began on September 27, 2025. The news was announced through both official accounts on X. Filming wrapped up on February 21, 2026. However, Tichakorn stated that they haven't officially wrapped filming yet because there are still a few scenes left to reshoot. Filming officially wrapped up on March 11, 2026.

Book

A novel of the same name by Jinatcha Maneesriwong (Baison) was published as a companion to the series. The physical copy was published on October 13, 2025, while its e-book version was published on October 17, 2025 on GMMTV's e-book website.

Original soundtrack

The official soundtrack for Girl Rules features:

References

External links