Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef. Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services.
Gamma was founded by music executive Larry Jackson. Jackson founded the company with US$1 billion in start-up capital from investors including Todd Boehly's Eldridge Industries.
The company has a "particular and [acute]" focus on Black culture, and makes use of alternative platforms and social media to reach younger generations. The company is known for its broad distribution platform and partnerships with film and television production companies such as A24, which enables its artists to expand into industries outside of music. It was described by Billboard as a challenger to the "Big Three" traditional labels.
Gamma's initial artists included Usher, Rick Ross, and Snoop Dogg, with Sexyy Red, French Montana. Kanye West would partner with the company in collaboration with his own brand YZY for the distribution of his album Bully. In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.