G2000 (Generation 2000; ) Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men's and women's wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men's and women's apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 Black and At Twenty.
Today, the Group operates over 700 outlets in the region covering Hong Kong, Macau, China, India, Singapore, Malaysia, Taiwan, Thailand, Japan, Indonesia, Philippines, Vietnam, Cambodia, Cyprus, Saudi Arabia, United Arab Emirates, Bahrain, Qatar and Jordan.
The brand was originally catered for Asian consumers and clothing sizes.