Fruition (stylized as FRUITION) is an American fashion and design archive corporation headquartered in Las Vegas, Nevada and founded in 2005. The company specializes in creating, sourcing, producing and styling luxury products sold at Fruition stores, online, and global network.
Virgil Abloh designed Fruition's B.U.Y. N.O.W. logo and created collaborations through Pyrex/Off-White, along with other art installations for Fruition. Fruition's celebrity customers include A-list celebrities and fashion designers.
In 2018, Fruition began a monthly activation titled "Fruition Vineyards" selling designer apparel at low prices to encourage shoppers to resell the items for a profit, and use their earnings to fund careers.