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Freepik

Freepik is a technology company specializing in AI tools for creating and editing audiovisual content. The company provides AI-powered design tools and stock content (photos, vector graphics, videos, music, etc.), operating under a freemium business model.

Freepik integrates several AI models, including Google Imagen , Ideogram, Mystic, and Flux for image generation, and Kling, Google Veo, Hunyuan, Runway, and MiniMax for video.

History

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio. Initially, it was a search engine that indexed content from the top 10 free content websites for designers.

In 2014, Freepik started to produce graphical assets. In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.

In 2018, Freepik changed its visual identity and introduced a new logo. In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.

In 2023, Freepik opened its San Francisco office and transitioned from a pure stock platform towards a Gen-AI products and tools provider.

In April 2025, Freepik partnered with Fal.ai and released F-Lite, an open-source text-to-image model trained exclusively on high-quality, legally compliant, copyright-safe and SFW images from Freepik’s stock library.

In May 2025, the company launched Freepik Enterprise, a pricing plan designed for large organizations including access to AI tools and stock content, credit-based usage, permission management, and legal indemnification for AI-generated content.

Acquisitions

In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.

Products

Freepik provides a variety of products and features:

  • AI Image Generator is a text-to-image tool that uses advanced AI models to generate photorealistic images and digital art from text prompts and image references.
  • AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.
  • AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages, accents and styles.
  • LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.
  • Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.
  • Image Upscaler improves image resolution, scaling images up to 10K and refining details without introducing blurring or pixelation.
  • Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.
  • Reimagine is an image-to-image tool that uses AI to reinterpret images into editable prompts, offering various customization options for visuals.
  • Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.
  • Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.
  • Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.
  • Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.

Recognition

In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.

References

External links