Forbes compiles the finances of all 32 NFL teams to produce an annual ranking of the best franchises in terms of valuation. The valuations are composed of the monetary worth of the sport, market, stadium deals, and brand. These areas are supported by applying financial metrics such as revenue and operating income to each one. The Dallas Cowboys, valued at $10.1 billion in 2024, has been the NFL's most valuable franchise since 2007 and the most valuable sports franchise in the world since 2016. In the 2025 list updated on November 10, 2025, Forbes valued the Cowboys at $13 billion, followed by the Los Angeles Rams ($10.5 billion) and New York Giants ($10.1 billion) also topping $10ÃÂ billion, with the average NFL franchise reaching $7.1 billion.
Several media outlets have referenced in related news or conducts analytic journalism when the ranking comes out, such as CBS and Sports Illustrated. The NFL has recognized the annual ranking for the first time after the rendition based on the 2014 NFL season.
Rankings as of November 2025