Francisco Carroll Santa Cruz, also known as Flinstone, is an American singer, songwriter, record producer, and music executive.
Raised in Tucson, Arizona, Santa Cruz began his professional career as a recording artist signed to MCA Records, while concurrently holding an artist development deal with acclaimed producer Harvey Mason Jr. During this period, Mason recognized Santa Cruz's emerging aptitude for music programming and production, subsequently mentoring and grooming him for a career behind the scenes in the music industry. Through this mentorship and collaboration, Santa Cruz secured several notable production placements with several well-known artists, including Dane Bowers, Brandy, RL of Next, Kevon Edmonds, and Olivia.
He later also secured additional production agreements with producer Warryn Campbell as well as with production duo Soulshock & Karlin, earning further placements with Destiny's Child members Kelly Rowland and Michelle Williams, Kelly Price, Fantasia, Backstreet Boys, and Jojo. and co-founded Heatrox Entertainment, a full-service production company specializing in music production for recording artists, television, and film. Through this venture, he has contributed to projects for DisneyâÂÂABC Television Group, NBC, and the FOX network as well as feature films including Save the Last Dance 2 (2006) and The Next Three Days (2010).
Santa Cruz is married to singer-songwriter Lisa Simmons, with whom he has collaborated on several records. The couple lost their Altadena, California home in the Eaton Fire in January 2025.