Fitrat (Urdu: ÃÂ÷ñê, <small>lit.</small> 'Nature') is a Pakistani romantic drama soap television series, produced by Abdullah Kadwani and Asad Qureshi under their banner 7th Sky Entertainment. It premiered on Geo Entertainment from 2 November 2020 to 30 January 2021. It is directed by Asad Jabal and written by Nuzhat Saman. It is digitally available on YouTube and in some countries on VIU App.
Fariya finds her way out of the hardships of poverty through shortcuts. Her widowed mother, too, finds a distraction from hardship. Fariya's other two siblings, Rafiya and Haris, are poles apart when it comes to pursuing success as they choose to work their way up through honest means. When Fariya's extramarital affair is no longer hidden from her employer-turned-husband Shahbaz, she sets out in quest of another target. She crosses paths with Arbaaz and learns that there is so much she can use against Shahbaz after marrying his younger brother.
The original soundtrack O Zalim was sung by Sahir Ali Bagga and Aima Baig. Composed by Bagga himself, the lyrics were written by Muhammad Mujtaba.
The drama serial premiered on 2 November by replacing Uraan and aired an hour episode daily on Geo Entertainment. Since the series was getting recognition among the viewers, the channel often began to air mega episodes of two hours either on Wednesday or Tuesday.
The project was announced by the director Asad Jabal in early 2020. Jabal had previously directed Mera Rab Waris for the same channel.
It marked the fourth on-screen appearance of Saboor Aly with Ali Abbas after Naqab Zan, Haqeeqat, and Tum Ho Wajah while it was the second with Zubab Rana after Mere Khudaya. Abbas and Rana also appeared in Rishtay Biktay Hain.
The serial received a PEMRA advisory for airing inappropriate dialogues and content in mid-December 2020.
The serial got much recognition among critics as well as audiences. The role of Saboor Aly received positive reviews from the critics. It maintained high TRP's throughout its run and was among the top dramas in TRP's chart. Due to its popularity, the serial was re-run on the same channel shortly after its end.