Fishtank, also known as fishtank.live, is an interactive 24/7 reality livestream created by comedians Sam Hyde and Jet Neptune. In each season, a group of contestants ("fish") are isolated together in a monitored house for several weeks, with minimal rules (typically no leaving the house, no phones, and limited contact with the outside world). Producers stage unpredictable tasks and challenges for the participants, who must endure "unfiltered" conditions while the live feed rolls continuously. Viewers can influence the show in real time by purchasing interactive featuresâÂÂsuch as playing sound effects, sending text-to-speech messages, or affecting the fish directly via "fishtoys"âÂÂto prank, harass or support contestants. The series premiered in April 2023 and has aired five seasons through 2026. By mid-2024 the series reached one million unique viewers and about $3 million in revenue. The show is produced by Hyde and Neptune (operating under their production company Fishnet Inc.), and in 2024 it migrated its streaming infrastructure to Livepeer Studio's decentralized platform.
Fishtank's format is modeled loosely on "Big Brother"-style reality TV, but with an extreme, real-time interactive element. Eight to twelve contestants enter a furnished house equipped with cameras covering every room, with little to no external entertainment or communication beyond each other. The selection of contestants is curated to include individuals with peculiar and intriguing personalities, with the aim of generating captivating content for viewers. Contestants are typically barred from leaving the house or using phones or the internet for the duration of the six-week game. Producers (including Hyde and Neptune) periodically present challenges or twists, such as timed tasks or staged events, that can lead to immunity, elimination, or rewards. Many of these challenges are designed to frustrate or disgust the contestants, whose physical and mental strain often becomes part of the spectacle. Crucially, viewers watch the live stream 24/7 and can pay to affect the environment. For example, viewers may purchase virtual tokens (or "fishbucks") to send prerecorded voice messages or trigger house events, or buy in-game items ("Fishtoys") that alter conditions (such as turning lights on or off, silencing a contestant, or forcibly handcuffing two contestants together).
Public and critical reception of Fishtank has been mixed and polarizing. However, the series has attracted a sizeable online audience and dedicated fanbase. By mid-2024, the show had amassed over one million viewers and generated significant revenue through its interactive model. Many commentators have noted the raw, unscripted nature of Fishtank as a selling point.
Comparisons have been made to controversial psychology experiments (the show having been likened to a real-life "Stanford prison experiment") due to its manipulative social dynamics. The production has on several instances been accused of disrupting the peace in the communities where it has been filmed: for instance, in January 2024 an animal rescue group reported retrieving ten chickens that had been released inside the Fishtank house as part of a planned comedy bit. During season 4 in 2025, these problems intensified: after the cast was moved from the Swansea, Massachusetts house to the former season-two property in Cumberland, Rhode Island, local police reportedly halted production in response to complaints about unsafe conditions, and the Cumberland property was condemned the following day as an illegal lodging house with a fire-exit violation.
The series is produced by Hyde and Neptune under their production entity (Fishnet Inc.). In conjunction with this independent production, Fishtank collaborates with technical partners for streaming. Beyond Hyde and Neptune, the show's visible production team has included Benjamin Taylor, a main production member and co-creator present throughout the series; Vance Latta, a former season-one contestant who later joined the crew and has since worked in production roles including camera operation and in-house security; Cameron ("Mints"), who initially worked as a moderator on the platform before taking on a larger on-site operational role from season 4 onward; and Matt ("Maejok"), who joined the crew around Bloodgames and has been associated with the show's live technical infrastructure, including cameras, audio, and servers.
Among the show's most prominent supporting personalities are "freeloaders" (the term used by the series for non-contesting participants introduced to disrupt or reshape the house dynamic) who appear across seasons, generally due to being fan favorites adept at causing chaos in the house.
The inaugural season premiered April 18, 2023, and ran for six weeks through May 30, 2023. It featured eight contestants from various locations across North America living under the original Fishtank format. The season concluded with Josie Martinez as the single winner, who received a cash prize of $35,000. During the program, additional characters (called "Freeloaders") were introduced into the house. They could not participate in the competition for the final prize money, but were able to interact with the fish, and, should they succeed in tormenting one enough to make them leave the house, they would receive $1,000. Most of the freeloaders were either fans of the show who wished to join on their own right, or well-known figures from niche online communities; however, some were former contestants who returned with a new role after leaving the house.
The second season aired December 18, 2023 through January 28, 2024. This season expanded to ten contestants and relocated to a new house with a 1970s retro theme and the fish dressing in period clothing. Unlike the first season, most of the contestants entered with at least some prior awareness of the showâÂÂs general premise, though at the outset, production told each contestant individually that he or she was a "plant" and the sole participant who already knew about Fishtank, and that all of the other contestants were unfamiliar with both the program and Sam Hyde; this conceit quickly collapsed as the cast realized that several of them were in fact aware of the show.
The finale took place in late January 2024, with contestant TJ winning the $50,000 cash prize.
Between the second and third main seasons, Fishtank aired Fishtank All-Stars Vampire Bloodgames, an interstitial spin-off commonly referred to by fans and promotional material as Season 2.5. The event premiered on June 25, 2024 and ran for approximately two weeks. Unlike the house-based format of the principal seasons, Bloodgames was presented as an outdoor live-action role-playing and survival variant featuring returning personalities from earlier seasons. Unlike the main seasons, there was no single grand prize winner; instead, players aimed to "survive" the game's narrative and challenges.
The third season began in October 2024 and ran into December 2024. It introduced several changes: the house location was upgraded to a large upscale residence, and the cast grew to a dozen contestants (the largest group yet). The season began under the false premise that the participants had been cast as 'Famous Stars' in a separate project titled Famous House, presented to the audience as an over-the-top parody of scripted reality television shows such as Big Brother, but played straight to the contestants, who were selected due to their unfamiliarity with the original show. Subsequently, Famous House gradually transformed to Fishtank, progressively increasing the elements of absurdity and depravity ("boiling the frog") until the "rug pull" moment on day 14.
On November 24, 2024, after the true nature of the reality show was revealed to the "Fish," 12 new contestants were introduced, believing they were participating in Famous House. This created a situation similar to the one initially experienced by the original cast, except that this time, the remaining original Fish (Burt, Binx, Payton, and Simbal) knew the truth and acted as "Plants," playing along with the new cast.
Late in the season, production left the principal house and shifted the remaining action to a recreational vehicle. The mobile finale took the cast out of the house format and turned the closing stretch into a road-trip-style continuation of the show, culminating in a trip to Las Vegas, where the season ended. Although Albert "Burt" Appouh was declared the winner of the season, production did not award him the advertised $50,000 grand prize as the prize money had been lost in a roulette bet during the Las Vegas finale.
The fourth season launched June 13, 2025, intending another 42-day run. However, it was cut short on June 30, 2025 after just 18 days of live streaming. According to statements by the producers, all three potential filming locations raised zoning and safety objections, forcing the production to halt. No winner was declared; instead, the remaining six contestants were awarded equal shares of the planned grand prize at $8,000 each. This was the first season not followed by any edited episodes release. Season 4 also marked the final hosting appearance by Sam Hyde on Fishtank. Public reaction to the cancellation was mixed, with viewers expressing frustration and confusion over the sudden end.
Fishtank returned for a fifth season in spring 2026. Season 5 began on March 15, 2026 with a 30-day "lock-in" format. Notably, Sam Hyde stepped down from hosting, and a guest-host rotation was introduced. The March 2026 premiere was hosted by professional skateboarder and entertainer Bam Margera.