Extravaganza (music festival)

Extravaganza is an annual campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held annually since 1989, except in 2020. Named as the #1 event on the "Top 10 University Festivals to Crash" by College Magazine in 2013, it takes place towards the end of spring quarter and is funded by a student lock-in fee. The event is planned, promoted, and run by the Associated Students Program Board, part of the Associated Students of the University of California, Santa Barbara.

Extravaganza is held in Harder Stadium and draws thousands of students and out-of-town visitors yearly. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides. Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers) before entering the stadium.

History

In its early years, Extravaganza began as a showcase for local bands. It had originally been open to UCSB students as well as the surrounding community. Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB affiliation are allowed entry.

Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands. The acts have also transitioned into more well-known, mainstream performers than those of earlier versions of Extravaganza.

May 16, 2009, was Extravaganza's 30th anniversary. The format of the festival was altered to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high-definition screen was placed next to the stage to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.

There was no Extravaganza in 2020 due to the COVID-19 pandemic, and the following year's festival was entirely virtual.

Talent

1980s

* June 1, 1980

:Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono, Kaikea Roe, Kapono Lizama,

* May 31, 1981

:100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency

* May 16, 1982

:The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida

* May 21, 1983

:Mojo, Transport, One Heart, 20/20, Tommy Tutone

* May 20, 1984

:Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band

* May 17, 1986

:Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars

* May 17, 1987

:Common Sense, Confusion, Burning Couches, Crucial DBC

*. May 1988

Stevie Nicks

* May 6, 1989

:Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s

* May 19, 1990

:Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads

* May 11, 1991

:Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul

* May 16, 1992

:Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer

* May 22, 1993

:Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks

* May 21, 1994

:They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper

* May 13, 1995

:Sublime, Coolio, The Untouchables, Mojo Nixon, The Fuzz, The Nonce, Jimmy 2 Times

* May 18, 1996

:NOFX, Aceyalone, Skankin' Pickle, Tha Alkaholiks, Big Bad Voodoo Daddy, Jimmy 2 Times

* May 17, 1997

:Ben Harper, Five For Fighting, Kurtis Blow, Down By Law, The Upbeat, Cool Water Canyon, The Leftovers, Fidget

* May 16, 1998

:Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra

* May 22, 1999

:Main Stage - Run-DMC, The Vandals, Hepcat, Del the Funky Homosapien

:Second Stage - Blazing Haley, Dial 7, The Cannons, 4DK, D.J. Pat

2000s

* May 20, 2000

:Main Stage - Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats, Vivendo de PaÃÂ²

:Second Stage - Neosoreskin, Government Grown, Vinyl, Sick Shift, Pressure 4-5

* June 2, 2001

:Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma

:Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5

* May 18, 2002

:De La Soul, The Breeders, Zebrahead, Aceyalone

* May 17, 2003

:Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg

:Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood

* May 22, 2004

:Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom

:Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return

* May 15, 2005

:Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme

* May 21, 2006

:E-40, Pepper, The Pharcyde, Animal Liberation Orchestra, Rebelution

* May 20, 2007

:T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra

* May 18, 2008

:Nas, Saosin, Hellogoodbye, Blue Scholars, Out of State

* May 16, 2009

:Ludacris, Asher Roth (surprise guest), Girl Talk, Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, Boombox Orchestra

2010s

* May 15, 2010

:Drake, Birdman (surprise guest), Chromeo, Edward Sharpe and the Magnetic Zeros, Super Mash Bros, Soul Minded

* May 15, 2011

:Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout

* May 20, 2012

:Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department

*May 19, 2013

:Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk

*May 18, 2014

:Diplo, Local Natives, Chance the Rapper, JhenÃÂ© Aiko, Yancellor Chang, T-Fresh

*May 17, 2015

:Miguel, Madeon, AlunaGeorge, Joey Bada$$, Bad Rabbits

*May 15, 2016

:ODESZA, Rae Sremmurd, Anderson .Paak & the Free Nationals, Zella Day, Emancipator

*May 21, 2017

:Schoolboy Q, GRiZ, Tinashe, Thundercat, Twin Peaks

*May 20, 2018

:Dillon Francis, Charli XCX, DRAM, Coast Modern

*May 19, 2019

2020s

*May 15-16, 2021

: Virtual due to COVID-19: Hasan Minhaj, Dominic Fike, Niki

*May 15, 2022

:A$AP Ferg, Dayglow, Valentino Khan

*May 21, 2023

:Galantis, Remi Wolf, Destroy Lonely, DJ JohnnyIV

*May 19, 2024

:Steve Aoki, Blxst, Disco Lines, Briston Maroney, Willie OÃ¢ÂÂDonnell

*May 18, 2025

Attendance

* May 22, 2004 : 7,000+

* May 15, 2005 : 9,000+

* May 21, 2006 : 7,000+

* May 20, 2007 : 6,000+

* May 18, 2008 : 8,000+

* May 16, 2009 : 12,000+ overall, with 4,000+ in and out.

* May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Lineup release

Each year ASPB strives to announce the Extravaganza lineup in a creative manner that encourages student body participation.

* May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the lineup was dropped in Storke Plaza.

* May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the lineup.

* April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.

* May 8, 2012 : -

* May 9, 2013 : -

* May 5, 2015 : AS Program Board hid bottles around campus with names of artists inside.

* May 10, 2016 : AS Program Board had a live graffiti artist paint the names of the artists to reveal the lineup.

* May XX, 2017: AS Program Board unveiled banners with the various acts in Storke Plaza.

* May 14, 2018: AS Program Board had a student hide along the coast in a dragon outfit carrying an egg with the headliner.

* May 19th, 2019: -

* 2020: Extravaganza was not held due to the COVID-19 pandemic.

* May 15th and 16th, 2021: -

* May 15th, 2022: -

* May 21st, 2023: The lineup was revealed on the lawn in front of Storke Tower.

* May 9th, 2024: Hints on featured artists were hidden in fortune cookies spread across campus, with the lineup being revealed by "caking" members of the AS Program Board, (referencing a tradition at the live shows of Steve Aoki, that year's headlining act.)

* May 8th, 2025: UCSB's Gaucho Pep Band played for a flash mob consisting of AS Program Board members. Students were then leaded to Storke Tower where the lineup was then revealed.