Ethos Life Insurance (Ethos) is an American insurance technology company. The company was founded in 2016, and is headquartered in Austin, Texas.
Ethos was founded in 2016 by Peter Colis and Lingke Wang. The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.
In July 2021, the company was valued at $2.7billion after a $100million investment from Japanese investment holding company Softbank.
In September 2025, Ethos filed for an IPO. On January29, 2026, it went public on the Nasdaq with a $1.2billion valuation.
Ethos develops machine learning and data science technology to help customers buy life insurance policies online. The company is not itself an insurer, but develops a platform and underwriting engine designed to streamline the buying, selling and risk management of life insurance.