Elowell Max is a Nigerian digital magazine founded in 2020 by Elohor Ogaga-Edafe. It is a women-focused publication that features lifestyle content, essays, interviews, and cultural commentary.
Elowell Max was founded in May 2020 by Nigerian writer and journalist Elohor Ogaga-Edafe, during the height of the COVID-19 pandemic. It was initially launched as a womenâÂÂs wellness platform. Over time, it expanded its scope to include a broader range of content, including lifestyle features, essays, celebrity interviews, and cultural commentary. The magazine has featured interviews with female public figures, like Zainab Balogun, Beebee Bassey, Simi Drey, Ifé and Sunmisola Agbebi.
Elowell Max adopts an editorial approach centered on long-form writing and in-depth commentary. The publication emphasizes analytical perspectives, particularly on issues affecting Nigerian womenâÂÂs bodies, identity, and representation. It often explores these themes through essays, interviews, and cultural critique. Elowell Max also publishes an annual Influence List, which recognizes Nigerian women across various fields.