Eloise Head (born 23 March 1994) is an English social media personality and Sunday Times best selling cookbook author.
Eloise Head is a self-taught baker, and a qualified Personal Trainer. She is the creator of Fitwaffle.
In March 2020, Head launched an Instagram page called Fitwafflekitchen, the page was created as an Isolation Baking Project as the United Kingdom had gone in to lockdown. Her brand gained national popularity during the COVID-19 pandemic due to the simple recipes.
In October 2021, The Bookseller announced Ebury Publishing a division of Penguin Random House had won a seven-way auction to publish her first cookbook, which was later published.