Eldon Wellington Heywood Mason (June 21, 1902 â October 2, 1990) was an American college football player and coach. He served as the head football coach at Bemidji State Normal SchoolâÂÂnow known as Bemidji State UniversityâÂÂin Bemidji, Minnesota from 1928 to 1930, compiling a record of 8âÂÂ9âÂÂ3. Mason was also the head basketball coach at Bemidji State from 1928 to 1931, tallying a mark of 17âÂÂ17. Mason died of cancer on October 8, 1990, in St. Louis, Missouri.