"Do You Really Like It?" is a song by UK garage music group DJ Pied Piper and the Masters of Ceremonies. The single topped the UK Singles Chart in June 2001. It has sold over 600,000 copies in the United Kingdom according to the British Phonographic Industry (BPI).
The track first circulated as a dubplate in the Ayia Napa club scene during the summer of 2000. Before the national push, an earlier independent pressing appeared on the Official Independent Singles Chart at the end of 2000 (label: Soulfood; cat. no. SF007). Ministry of Sound and its affiliate Relentless jointly signed âÂÂDo You Really Like It?â in March 2001, with Music Week describing it as âÂÂone of the most expensive two-step deals in recent timesâ after an earlier licensing appearance on the labelâÂÂs Real Garage compilation.
Music writer Tom Ewing, in his blog, Popular, described âÂÂDo You Really Like It?â as a track that distilled the essence of UK garage into a pop-friendly form, combining a sing-along chorus, shouted vocal interjections, and a 2-step beat that captured the communal energy of the genre at its commercial peak. He noted that the songâÂÂs hook (âÂÂWeâÂÂre lovinâ it, lovinâ it, lovinâ itâ¦âÂÂ) is memorable and infectious, but also argued that the track as a whole âÂÂdoesnâÂÂt really make sense,â with abrupt changes in tempo and direction that can feel awkward. Despite this, he considered the track emblematic of UK garageâÂÂs appeal to mainstream audiences, highlighting its communal energy and friendly accessibility compared with darker or more underground garage tracks of the era.
The songâÂÂs prominence in British pop culture was noted by The Guardian in June 2001, which referenced its âÂÂterrifying successâ as emblematic of the seasonâÂÂs novelty-leaning chart landscape. In December 2001, The Guardian again characterised it as an âÂÂirritating novelty hit,â while discussing UK garageâÂÂs mainstream fortunes that year.
Retrospectively, NME included âÂÂDo You Really Like It?â in its roundup of notable tracks from 2001, reflecting its lasting recognition in year-end discourse. Mixmag placed it within its list of key UKG tracks from 1995âÂÂ2005.
An accompanying music video for âÂÂDo You Really Like It?â was directed by Phil Griffin and Jez Morell and released in 2001.
In 2024 the group recorded a new rework of the track for Andrex a British toilet paper brand, with the new video created by Chloë Victoria Hughes in collaboration with DRUM/RadicalMedia.
The song's guitar hook was interpolated in "Really Love" by KSI featuring Craig David and Digital Farm Animals, which peaked at number three on the UK Singles Chart in October 2020. DJ Pied Piper and the Masters of Ceremonies are therefore credited as co-songwriters on the song.
In September 2021, British rapper Tinie Tempah released the single "Love Me Like This" featuring vocalist Maia Wright which interpolates the lyric "Do you really like it, is it is it wicked".
In 2018, this song was parodied in a UK radio advert for the Financial Conduct Authority's PPI claims deadline, which was on 29 August 2019.
UK CD single
UK cassette single
European maxi-CD single
Australian CD single