Diva is a Romanian television channel owned by NBCUniversal International Networks. It launched on October 3, 2010 as Diva Universal, replacing Hallmark Channel.
On September 25, 2014, Diva Universal was renamed to Diva by eliminating "Universal" from its name. And with that, the channel switched to 16:9 broadcasting.
Starting from January 2025, Diva no longer makes seasonal idents from each month, instead only a single set of idents remain throughout the rest of the months, outside Christmas. In which for the Christmas idents from October 2024, a new package was launched as a result of that.
An HD simulcast was launched on March 25, 2025.