The Digital Development Agency (French: Agence de Développement du Digital, ADD) is a Moroccan public institution responsible for implementing the national strategy for digital development.
Established in 2017, the agency acts as the central coordinator for the Kingdom's digital transition across public and private sectors.
In alignment with the Digital Morocco 2030 strategy, the ADD focuses on modernizing the administrative ecosystem and fostering a competitive digital economy. Its current roadmap emphasizes:
The agency is led by a director general. Since late 2025, Amine El Mezouaghi has overseen the agency's strategic transition, succeeding Mohammed Drissi Melyani who led the institution since 2019. It operates under the administrative tutelage of the Ministry of Transition to the Digital and Administration Reform.