Destined () is a 2023 Chinese series directed by Yin Tao and starring Bai Jingting and Song Yi. On 18 June 2023, it was aired on iQIYI. Based on Mo Shubai's web novel of the same name, the series tells the story of Liu Yuru, the daughter of a cloth merchant, and Gu Jiusi, a carefree young master; who get stuck in a mismatched marriage; it's their journey from conflict to mutual respect.
Liu Yuru, the legitimate eldest daughter of a cloth merchant in Yangzhou, had suffered for years under her father's concubine. Growing up, she learned to be cautious and gentle at all times, hiding her strong personality. Unexpectedly, she is forced to marry Gu Jiusi, the only son of the wealthiest family in Jiangnan who is known for his carefree lifestyle. Their relationship develops through trust, respect and mutual understanding.
The series was national and internationally successful, becoming fastest drama on IQIYI to reach the 10,000 popularity mark. The leads performance was critically and commercially appreciated. It had the highest rating of 19.5 points and over 1.25M viewership within a week, during its Hongkong release. It's cinematography and plot dynamic was critically acclaimed. The series remained among "iQIYI Top 10 Dramas" maintaining its lasting popularity.
On 15 June 2022, the cast was officially announced. On 7 November 2022, filming ended and a set of posters was released. On 10 May 2023, another set of posters was released alongside a preview. On 17 June 2023, the show's broadcasting day on iQIYI was announced. On 26 June 2023, it premiered on CCTV-8.
Premiere ratings on TVB Jade in Hong Kong, China.