Daniella Pierson (born August 4, 1995) is a Colombian-American entrepreneur. She is the founder and CEO of The Newsette, a women's media company, and co-founder of Wondermind, a mental fitness startup. In 2022, Forbes called her the youngest wealthiest self-made BIPOC woman. In 2025, Forbes called her a cautionary tale of hubris, using 'Smoke and Mirrors' to falsely claim being on their board, among other professional exaggerations.
Pierson was born Jacksonville, Florida, to Keith Pierson, who is originally from Niagara Falls, New York, and Claudy Pierson, who is from Colombia. Her twin sister, Alex Aster is a young adult author. She attended Boston University, where she launched The Newsette as a sophomore in 2015. Initially, the newsletter was distributed to eight subscribers, focusing on topics such as business, fashion, beauty, and technology.
Pierson founded The Newsette in 2015, which is a daily newsletter designed to bring the experience of a magazine to email inboxes. By 2022, it reached over 500,000 subscribers, primarily women aged 18 to 35. The company reported $40 million in revenue in 2021 and was valued at $200 million.
In 2022, Pierson co-founded Wondermind alongside actress and singer Selena Gomez and producer Mandy Teefey. The startup focuses on mental fitness. It was valued at $100 million shortly after its launch.
In 2025, Pierson launched Chasm, an initiative created to close the gender gap in entrepreneurship by dispersing grants from high-profile members to young, female entrepreneurs.
Pierson has been recognized as one of the wealthiest self-made women in the United States, with a net worth of $220 million as of 2022. She was featured on Forbesâ 2020 âÂÂ30 Under 30â list in the media category. She was also awarded Boston University's 2023 Distinguished Young Alumni Award.