Daniel Goeudevert (born 31 January 1942) is a French author, automotive executive, and consultant. He is best known for his leadership roles at Citroën, Renault, Ford, and Volkswagen, as well as his later work as a writer and environmental advocate.
Goeudevert was born in Reims, France. After completing his baccalauréat in 1961, he studied literature at the University of Reims and the Sorbonne in Paris. He initially worked as a teacher of German before entering the automotive industry.
In 1965, Goeudevert began working as a car salesman at Citroën. His career advanced rapidly:
Known for his unconventional style and outspoken views, Goeudevert was often described as a âÂÂshowmanâ among auto executives. He left Volkswagen in 1993. He was also a recipient of the Das Goldene Lenkrad award, one of Germany's most recognized automotive honors.
After leaving the auto industry, Goeudevert became a consultant, author, and public speaker. He has written several books, including Das Seerosen-Prinzip (2003), which critiques greed and short-term thinking in business. His autobiographical book Wie ein Vogel im Aquarium (1998) further cemented his reputation as a Paradiesvogel (âÂÂparadise birdâÂÂ) in the auto industry, reflecting his unconventional style and outsider perspective. He also served as Vice President of the International Green Cross, advocating for environmental protection.
Goeudevert is regarded as a visionary critic of the automotive industry, emphasizing sustainability, ethics, and social responsibility. His career trajectoryâÂÂfrom literature teacher to top automotive executiveâÂÂhas been described as unique in the sector.