my-server
← Wiki

DHC Corporation

, initials of is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972.

Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008. DHC's flagship brand name is "Olive Virgin Oil".

Sponsored sporting events

  • LBO Ladies Bowling Tour
  • Sagan Tosu football club (on shirts)
  • IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.

Controversy

Anti-Korean statements by founder and withdrawal from Korea

In 2020 and 2021, founder and then-CEO Yoshiaki Yoshida made statements considered offensive to Korean people. They included promoting DHC's employment of "pure Japanese" staff and models without Korean heritage, use of the pejorative term "" on DHC's official Instagram, and negatively describing their appearance. This has generated backlash and was followed by the company's exit from South Korea at the end of 2021. After DHC was acquired by Orix in 2023, he briefly remained as chairman, but stepped down by the end of the year after another controversy. He retains no ties to DHC.

Models appearing in DHC TV commercials

References

External links

  • Official websites:
*Japan
*United States
*France
*Korea