Lawrence Levon Crossley (March 13, 1899 â March 11, 1962) was an American developer, entrepreneur, and the first African-American resident of Palm Springs, California. After moving to the city from New Orleans, Louisiana, in 1925, Crossley originally helped build the El Mirador Hotel and its associated golf course. He invested in many businesses, and developed neighborhoods throughout the Coachella Valley. Crossley was also known as a prominent supporter of the Agua Caliente Band of Cahuilla Indians.
Lawrence Levon Crossley was born on March 13, 1899, in New Orleans, Louisiana. Before moving to California, Crossley was well-established in the local golfing community and was also a prominent trumpeter in an early Dixieland jazz band.
Crossley moved to Palm Springs, California, in 1925, seeing many business opportunities in the up-and-coming city. He worked with P.T. Stevens, the owner of the El Mirador Hotel, as a handyman and chauffeur, after answering a want ad in the paper where Stevens needed a driver to take him back and forth from Los Angeles. His wife, Martha, and daughters, Margaret and Yvonne, soon followed him to Palm Springs after a month, with Martha working as Stevens' maid and cook. His cousin, Willie, also worked at the hotel during the 1930s. Stevens, noticing Crossley's acumen, promoted him to help develop the hotel and also build and maintain the first golf course in the city, the El Mirador Golf Course, recognizing Crossley's previous golfing experience. The hotel and course were popular with celebrities when they opened in 1928.
Crossley was able to obtain more connections through working at the hotel; at prominent lawyer Samuel Untermyer's Palm Springs estate, now the Willows Historic Palm Springs Inn, he was hired as the grounds superintendent. He was encouraged to invest by many of the businessmen he met, and was successful in his ventures, which included a café, laundromat, and a tea and cosmetics company. Crossley was able to acquire of land for himself in the early 1930s in what is now the Ramon Mobile Home & RV Park, becoming the first example of land ownership by an African-American in Palm Springs.
Through Crossley Enterprises, Crossley's umbrella company, Crossley also developed the Tramview Village and Eagle Canyon neighborohoods of Cathedral City and the Crossly Tract neighborhood of Palm Springs. Crossley additionally served as the zanjero of the Whitewater Mutual Water Co. until 1954. In the late 1950s, Crossley bought of land to create Crossley Tract, a residential neighborhood which provided affordable housing to African-American families. It specifically aimed to help people who were forced to move because of new land leasing agreements. The first home was completed in 1958, and, by 1961, thirty homes were sold. The housing development was originally located east of the city limits and was only annexed by the city in the mid-1960s. A stand of tamarisk trees was planted to protect the area from the desert wind and sand.
Crossley married Martha Gauff on August 16, 1917; they had two daughters, Marguerita and Yvonne. Both of his daughters married businessmen from Los Angeles. Crossley was a prominent supporter of the Agua Caliente Band of Cahuilla Indians, providing food and supplies to those in need. Being appointed as the guardian for ten members of the tribe, he also worked with Judge Hilton McCabe to help the Agua Caliente access federal resources and secure ownership of the land they were promised; Crossley worked as a liaison, bridging gaps between the government and the tribe and advocating for tribal rights. Crossley was so respected by the Ague Caliente that he was even invited to sacred tribal leadership meetings as the only non-Native American. Chief Francisco Patencio was a close friend of Crossley's and shared his tribal knowledge with him; he even inspired Crossley to create a traditional, plant-based skincare and hibiscus tea line.
Crossley died of a heart attack on March 11, 1962, at Palm Springs' Desert Hospital, at approximately 1:10 pm. He had previously entered the hospital at 7 am the previous day. He is buried at Desert Memorial Park.
Crossley's estate after passing was valued at $1.5 million. Martha, his wife, died of a heart attack in 1964. In April 2015, a petition to rename a street on the city's east side to Lawrence Crossley Road garnered 318 signatures by citizens. The street, which ran parallel to Crossley Tract and the Tahquitz Creek Golf Course, formerly had two names, with the north section being Crossley Road and the south section being Golf Club Drive. In July 2015, the Palm Springs Planning Commission unanimously passed a resolution supporting the name change. Some city residents wrote to the city to keep the street names as-is, stating that it was too much of an inconvenience to change and that Crossley was barely known by many of the residents. The resolution stalled until August 2020, when the City Council approved the renaming.
In 2017, residents of Crossley Tract spoke out about the presence of the stand of tamarisk trees that border the neighborhood. The trees, which form a -tall wall between the neighborhood and its the adjacent Tahquitz Golf Course, also block the view of the San Jacinto Mountains and cause a decline in the property value. Despite the initial reason for the trees being planted being to protect the residents from desert wind and sand, it has also been claimed that the trees were planted to create a divide between the predominantly African-American neighborhood and the rest of the city. In an informal meeting in December of that year, Mayor Robert Moon and councilmember J.R. Roberts, along with other city officials, met with neighborhood residents and promised that they would remove the trees as soon as possible. The City Council voted unanimously to remove the trees in January 2018, but rejected the idea that they were planted for racially motivated reasons, saying that the trees were being removed because they were an "annoyance and a 'hazard'". In 2022, a documentary, Racist Trees, was released about the trees through Wayfarer Studios. It was shown at the Palm Springs International Film Festival and Big Sky Documentary Film Festival.