Coterie is an American modern baby care brand based in New York City.
Coterie was founded in 2018 by Frank Yu. Since inception, the brand has raised a total of $26.65 million in funding, including a $2.75 million seed round in 2020 led by Willow Growth Partners, with participation from RiverPark Ventures, M3 Ventures, and TA Ventures.
As of 2020, Coterie sold more than 1 million diapers per month, indicating substantial market penetration. The brand has garnered endorsements by celebrities including Ashley Graham and Karlie Kloss.
Coterie specializes in producing absorbent and sustainable diapers, soft baby pants, plant-based wipes and other baby care products.