Conductor provides enterprise software for analyzing search performance, competitor benchmarking, website monitoring, and on-site content optimization. This includes measurement of brand presence, mentions, and citations in AI-powered search and answer results from large language models (LLMs) and AI search features.
Founded in 2006, Conductor began as a marketing services company. In 2010, Conductor launched its cloud-based software platform, which supports Answer Engine Optimization (AEO), Search Engine Optimization (SEO) and content marketing.
Conductor was established in New York City in 2006 by Jeremy HurDuboys and Seth Besmertnik.
In 2012, Conductor ranked 38th on the Inc. 5000 list of U.S. companies and raised $20 million in financing. The company expanded in 2014 with the opening of an office in San Francisco. In 2015, Conductor raised a $27 million Series D round of funding, with Seth Besmertnik as CEO.
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.
In 2018, it was announced that WeWork would acquire Conductor. The company later spun off from WeWork in 2019 and became an independent employee-owned organization.
In 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, following a $150 million funding round. In 2023, the company acquired Searchmetrics for undisclosed terms.
Conductor offers enterprise software for AI-powered search analysis, search engine optimization, website monitoring, content optimization, and data integration.
The platform includes four core products:
The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.