Chung Hsin-yu (; born July 9, 1983), also known as Sasa or Sha Sha, is a Taiwanese television host, actress and entrepreneur. She began her career as a model and is best known for hosting the food travel show Super Taste and the reality show Hi, Come in.
Chung opened a café, Halo, in Taipei, in 2014. She previously owned a fashion outlet, also named Halo, from 2008 to 2015.