Christian Busch (* 1984 in Bergisch Gladbach) is a management scientist, author and public speaker recognized for his work on serendipity, innovation, and purpose-driven leadership. He is a business professor at the University of Southern California (USC) Marshall School of Business and an affiliate researcher at the London School of Economics.
Busch earned a Bachelor of Business Administration (B.B.A.) from Furtwangen University, and a Bachelor of Arts (B.A.) in Politics and Organization at the University of Hagen. He received his MSc and PhD degrees in management at the London School of Economics.
Busch serves as an Associate Professor of Clinical Management and Organization at the USC Marshall School of Business. Previously, he taught at the London School of Economics (LSE) and New York University (NYU), where he directed the Center for Global Affairsâ Global Economy Program. He co-founded the organizations Leaders on Purpose and Sandbox Network, and served as co-director of LSE's Innovation Lab.
He is a member of the Expert Forum of the World Economic Forum, a Fellow of the Royal Society of Arts, among CAPITAL's âÂÂTop 40 under 40â and on the Thinkers50 Radar list of management thinkers âÂÂmost likely to shape the futureâÂÂ.
Busch is also a âÂÂSubject Matter Expertâ of the Academy of Management.
BuschâÂÂs research interests include:
He has received multiple âÂÂBest Paper Awardsâ from the Academy of Management, as well as the Masini Award for Innovative Scholarship. He serves on the Editorial Review Board of the Academy of Management Perspectives and is a guest editor at the Strategic Management Journal for a special issue on âÂÂSerendipity, Chance, and Luck in Management and StrategyâÂÂ.
Busch has published several scientific papers on serendipity, conceptualizing it as "active luck"âÂÂthe notion of actively making surprising and valuable discoveries. He identifies three key elements of serendipity that help distinguish it from related concepts: agency, surprise and value, and presents a multi-level model involving chance triggers, associations (creating new connections) and âÂÂmaterializationâ (realizing a specific possibility). BuschâÂÂs theory suggests that social actors have agency in creating serendipity: Like training âÂÂhard skillsâ related to finance or engineering, it is possible to train serendipity-related skills such as alertness. His paper "Towards a Theory of Serendipity Mindset" received the Best Paper Award of the Journal of Management Studies in 2024.
Busch's research is widely used in educational and professional development programs, including by the American Psychological Association and Harvard Business Review's Harvard ManageMentor.
He has delivered multiple TED and TEDx Talks on topics such as luck, serendipity, innovation, and purpose-driven leadership An additional focus of his work has been on zemblanity.
He is the author of "The Serendipity Mindset"âÂÂinternationally published as "Connect the Dots", and in German as "Erfolgsfaktor Zufall"âÂÂwhich became a "Der Spiegel" business book bestseller and was selected by Blinkist as one of the âÂÂTop 100 Innovation Books. As of August 2024, it has been translated into 12 languages. This book was a finalist for the 2018 Financial Times / McKinsey Bracken Bower Prize for "best business book proposal of the year by a young writer".
He contributes columns to Psychology Today as well as Wirtschaftswoche.
Busch is German, married to an US-American woman and has one daughter.