"Choices (Yup)" (also titled simply as "Choices") is a song by American rapper E-40. It is the second single from his 21st studio album ' (2014).
In the hook, E-40 highlights the idea that everyone has to make choices in life, while stressing his focus on making money; this is a common theme in hip hop tied to ambition and economic mobility. In the verses, he employs a question-and-answer format, running through different scenarios and answering them with a decisive âÂÂyupâ or âÂÂnope.â This approach reflects hip hopâÂÂs emphasis on self-definition and authenticity, as E-40 lays out his values and draws clear lines about what he stands for.
E-40 released a remix of the song on April 29, 2015, which has different lyrics that are in honor of Golden State Warriors. In 2016, the song was parodied in a new commercial by DriveTime, a used car dealership network.