Chivas Regal () is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland.
Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky.
1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV. (The Americans mark it as 86 proof as they double the ABV to arrive at proof value.) Henceforth, quality, age (generally 12 years), cost (high), popularity (sales) and demography (high-end) would define a "premium" Scotch Whisky.
In 1997, the Chivas Regal range was expanded with the launch of much older whiskies, such as the Chivas Regal 18 Years Old, and in 2007 the Chivas Regal 25 Years Old. Other expressions followed, like the Chivas Regal Mizunara in 2014, Chivas Regal The Icon in 2015 and the Chivas Regal XV in 2018.
In 2001, Pernod Ricard acquired Chivas Brothers. Its sales grew by 61% between 2002 and 2008. In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015. It has been the world's fourth-best-selling Scotch whisky since 2016. Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific.
In 2025, Chivas Regal 18 partnered with Formula 1 driver Charles Leclerc in a campaign combining whisky and music.
Strathisla distillery in Speyside is home to Chivas Regal and its visitor centre. Founded in 1786 as Milton/Miltown distillery, it is the oldest working distillery in the Highlands of Scotland. The Strathisla single malt is the core malt whisky in all Chivas Regal blends, buttressed by malts from Longmorn, The Glenlivet, Allt-a-Bhainne, Miltonduff Distillery and Braes of Glenlivet (now Braeval) among other distilleries, and grain from Strathclyde distilleries in the Lowlands.
Chivas Regal whiskies have received numerous international awards across major competitions including the International Spirits Challenge (ISC), the International Wine and Spirit Competition (IWSC), the San Francisco World Spirits Competition (SFWSC) and the World Whiskies Awards (WWA). Chivas Regal 18 Years Old and Chivas Regal XV were awarded in the World's Best Blended Scotch Whisky category by The Beverage Testing Institute in 2025.
In October 2025, Chivas Regal announced a global partnership with Indian couturier Gaurav Gupta resulting in limited-edition bottle designs for Chivas Regal XV and Chivas Regal 12 Years Old. The collaboration, launched to coincide with Diwali and the festive season, combined Chivas Regal's âÂÂI Rise, We Riseâ ethos with Gupta's âÂÂfuture primitiveâ aesthetic.
The Chivas Regal XV x Gaurav Gupta edition features a bold and opulent design with gold tones and Indian motifs. The Chivas Regal 12 Years Old x Gaurav Gupta edition features a silver aesthetic with a lighter, refined and ethereal design. Gaurav Gupta designed the bottles with three unique characters: the Winged Panther symbolizing freedom and courage, the Serpent representing infinite possibility, and the Third-Eye Sun symbolizing wisdom and clarity.
The limited-edition designs reflect Gaurav Gupta's signature sculptural aesthetic. His creations have been featured on major red carpets including the Academy Awards (commonly known as the Oscars), the Emmy Awards, the Grammy Awards and the Cannes Film Festival, and have been worn by international and Indian celebrities such as Aishwarya Rai Bachchan, Beyoncé, Cardi B, Deepika Padukone, Fan Bingbing, Lizzo, Maluma and Megan Thee Stallion.
The Chivas Regal XV x Gaurav Gupta limited edition was exclusively available in Global Travel Retail (GTR), while the Chivas Regal 12 Years Old x Gaurav Gupta limited edition was available at select luxury retailers.
In March 2025, Chivas Regal announced a multi-year partnership with Charles Leclerc, Scuderia Ferrari HPâÂÂs leading driver and Formulaâ¯1 driver, appointing him as a Global Brand Ambassador.
As part of this partnership, Charles LeclercâÂÂa self-taught pianist and composerâÂÂand Chivas Regal hosted an exclusive, one-night-only pop-up piano bar named LeclercâÂÂs in Melbourne on 11 March 2025, ahead of the 2025 Formula 1 season opener. VIP guests and selected fans enjoyed a special appearance by Leclerc with music and bespoke Chivas Regal x Charles Leclerc whisky cocktails. Nick Blacknell, Global Marketing Director for Chivas Regal at Chivas Brothers said, âÂÂThe 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision."
This partnership had Charles Leclerc team up with Chivas Regal and launched Chivas Regal Crystalgold, a crystal-clear whisky, ahead of the Singapore Grand Prix. To celebrate this launch, Chivas Regal Crystalgold SpritzâÂÂa cocktail blending Chivas Regal Crystalgold, citrus, elderflower, mint and champagneâÂÂwas created.
In a 2024 photoshoot, Charles Leclerc appeared in the Tifosi Tartan, a bespoke kilt hand-crafted by expert kiltmakers Kinloch Anderson. This photoshoot was part of the Tifosi Tartan campaign, which was part of Chivas Regal's partnership with Scuderia Ferrari HP.
In 2024, Chivas Regal and Arsenal FC announced a new multi-year partnership. Chivas Regal became Arsenal's first official whisky partner ahead of the 2024/25 season in support of their men's and women's teams.
To mark the start of the partnership, Chivas teamed with local Arsenal pubs, such as The Drayton Park, and served complimentary highballs before the club's 2024âÂÂ25 season opener. As part of the partnership, Chivas Regal opened a new bar within Dial Square at the Emirates Stadium with exclusive Chivas Highball serves. The partnership extended beyond matchdays by taking supporters behind the scenes through exclusive content, global live experiences, community-focused experiences and responsible-drinking initiatives.
Chivas and Arsenal celebrated the first Arsenal Women's game in September at the Emirates Stadium by hosting their Chivas Highball giveaway.
In 2021, Chivas launched its Regal FC digital platform, which gave fans behind-the-scenes content from players, presenters, DJs and designers.
In May 2025, Chivas Regal teamed up with London pie maker, Willy's Pies, to create limited-edition whisky-infused pies. These pies were served at Arsenal's last home game of the 2024âÂÂ25 season at the Emirates Stadium as a tribute to the Gunners community and north London pride. At the game, the first 200 adult supporters on Club level who purchased the whisky-infused pies received a complimentary orange Chivas Regal highball. After the game, the pies were available for a short period on the Willy's Pies website with all proceeds donated to community initiatives.
The pies combined slow-braised beef brisket, caramelised shallots deglazed in Chivas Regal 12 Years Old, Isle of Mull cheddar and rich gravy wrapped in Willy's signature buttery puff pastry and finished with gold dust.
As part of this collaboration, Chivas Regal partnered with comedian and Arsenal supporter Mo Gilligan to launch a new content series titled Pies and Punchlines, which premiered on 22 May 2025. The series featured Gilligan in light-hearted conversations with Arsenal players, including Kai Havertz, Mikel Merino and Leandro Trossard.
Chivas Regal was the official whisky partner for Arsenal FC's Singapore & Hong Kong summer tour in July 2025. The partnership included branded hospitality events, signature Chivas cocktails and fan activations, including Arsenal's first-ever North London derby outside the UK at the Kai Tak Stadium in Hong Kong's in July 2025.
In 2024, Chivas Regal became the Official Team Partner of the Formula 1 team, Scuderia Ferrari HP and started a multi-year partnership. This partnership, part of the âÂÂI Rise, We Riseâ campaign, was a platform for Chivas Regal to raise awareness about the dangers of drinking and driving.
Ahead of the Abu Dhabi Grand Prix, Chivas Regal launched the Tifosi Tartan, a limited-edition kilt hand-crafted by Kinloch Anderson that combined Scottish tradition with the spirit of Scuderia Ferrari HP's fandom.
In 2025, Chivas Regal released A Tribute to the Scuderia Ferrari HP Pit Crew, a film celebrating the teamwork and dedication of Ferrari's pit-crew. The film is a choreographed dance with a poem written by George the Poet and delivered by Lewis Hamilton and Charles Leclerc.
In April 2024, Scuderia Ferrari and Hewlett-Packard (HP) announced a multi-year title partnership resulting in a new team name and brand identity Scuderia Ferrari HP across its F1 racing team, Ferrari Esports series, Scuderia Ferrari Esports team and the Scuderia Ferrari car competing in the F1 Academy female-only series. As part of this partnership, HP's products and services were integrated into Ferrari's operations on and off the track.
In 2023, Chivas Regal collaborated with UK rap artist Stefflon Don as part of its âÂÂI Rise, We Riseâ campaign. The Chivas 12 x Stefflon Don Limited Edition bottle was released inspired by Stefflon Don's debut album, Island 54. The design features a tropical theme with illustrations of palm trees in blue and pink colours with rapper's signature in a neon font. The Chivas branding in seen in gold across the center of the illustration.
Rise Up, Glasgow was a mural-art project by Chivas Regal in 2022 in Glasgow as part of their âÂÂI Rise, We Riseâ campaign in collaboration with artpistol Projects, a Glasgow-based art company.
Artists Rogue One (Bobby McNamara), Molly Hankinson, Michael Corr and Ellie Mills (Ellietype) painted portraits of Mark Coyle, Margaret Macdonald and Tom McGuire to celebrate the people of Glasgow who have risen up and succeeded against all odds. These murals were painted on Chivas Regal whisky tanks at its Strathclyde Distillery.
In 2022, Chivas Regal partnered with K-pop icon Lisa (Blackpink) as part of its âÂÂI Rise, We Riseâ campaign, and released a Chivas Regal 18 x Lisa Limited Edition. The bottle was designed in bold blue and hot pink along with Lisa's signature in neon font. It also had a detachable 18-karat gold plated charm designed with the iconic Chivas Luckenbooth and Lisa's trademark star logo. Lisa was the first female face of the brand in Asia.