China Movie Channel Media Awards (çµ影é¢ÂéÂÂä¼ åªÂ大å¥Â) are presented at each Shanghai International Film Festival by China Movie Channel. Voted by the reporters in the entertainment industry, the awards are aimed at "promoting medium-and-small-budget homegrown movies and exposing talented young directors and actors".
The individual categories were "Most Attractive Director" (æÂÂÃ¥ÂÂ堳注导æ¼Â), "Most Attractive Actor" (æÂÂÃ¥ÂÂ堳注ç·æ¼ÂÃ¥ÂÂ) and "Most Attractive Actress" (æÂÂÃ¥ÂÂ堳注女æ¼ÂÃ¥ÂÂ) during 2007âÂÂ2010. Since 2011, the have been categories altered to "Best Director" (æÂÂ佳导æ¼Â), "Best Actor" (æÂÂä½³ç·主è§Â) and "Best Actress" (æÂÂ佳女主è§Â). In 2016, they changed the individual categories back to pre-2011 again.