China International Consumer Products Expo (), commonly abbreviated as CICPE (), is a national-level trade fair in China focused on consumer goods, jointly organized by the Ministry of Commerce and the Hainan Provincial People's Government.
The Central Committee of the Chinese Communist Party and the State Council proposed hosting the China International Consumer Products Expo as part of the Overall Scheme for the Construction of Hainan Free Trade Port on June 1, 2020.
First held in May 2021 at the Hainan International Convention and Exhibition Center in Haikou, the expo emerged as a flagship initiative to bolster (FTP) development and promote domestic-international economic "dual circulation". Its inaugural edition attracted 1,505 enterprises from 70 countries and regions, showcasing over 2,600 premium brands and drawing 240,000 visitors, signaling China's post-pandemic commitment to global market integration.
The Expo 2022 was held from July 26 to 30 in Haikou, Hainan Province.
The third Expo was inaugurated in Haikou, Hainan Province, on April 10. The fair, which is themed "Sharing Open Opportunities, Creating a Better Life," aids in the restoration and enhancement of consumption, as well as offers enterprises from around the globe the opportunity to participate in the Chinese market. Italy was invited to participate in the Consumer Products Expo as the visitor of honor this year.
From April 13 to 18, the 4th Expo was held in Hainan under the theme "Sharing Open Opportunities, Creating a Better Life." The fair was attended by over 4,000 brands from 71 countries and regions. Ireland was invited to serve as the Guest of Honor at this year's event.
By 2025, the fifth expo on April 13âÂÂ18 expanded significantly, aligning with Hainan FTP's full customs closure. Hosting the United Kingdom as its "Country of Honor," the expo diversified participation with debut exhibitors like Slovakia, Brazil, and Singapore, alongside global giants such as Estée Lauder, Huawei, and Tesla. Innovations included AI-driven consumer tech exhibits, humanoid robots by Unitree Robotics, and low-altitude aviation displays, reflecting shifting trends toward smart and green consumption. The event also debuted Beijing as its first "Provincial Guest of Honor," spotlighting domestic brands like Moutai and Li Ziqi 'intangible cultural heritage apparel.
The expo combines a main venue in Haikou with satellite zones like Sanya's yacht exhibition and duty-free showcases at Haikou and Sanya International Duty-Free Cities. It has evolved into Asia-Pacific's largest consumer goods platform, integrating hybrid online-offline models since 2025 to enhance global buyer-seller matchmaking. Anchored in Hainan's duty-free policies and cross-border e-commerce innovations, the expo epitomizes China's strategy to position the island as a "global consumption hub".