"Cherish (My Love)" is a song recorded by South Korean girl group Illit for their second extended play I'll Like You. It was released as the EP's lead single by Belift Lab on October 21, 2024.
On September 23, 2024, Belift Lab announced that Illit would be releasing their second extended play titled I'll Like You on October 21. On October 7, the track listing was released with "Cherish (My Love)" announced as the lead single. Six days later, the highlight medley teaser video was released. On October 17, a portion of the choreography was released, followed by the music video teaser a day later. The song was released alongside its music video and the extended play on October 21. The remixes version was released on October 28.
"Cherish (My Love)" was written and produced by Deputy and Akap with Andrew Jackson, Sarah "Solly" Solovay, Charli, Akap, "Hitman" Bang, Kim Kiwi, Supreme Boi, Danke, Divahh, Vincenzo, Jude, Shin-kung, Ssac (Mumw) participating in the writing. It was described as a dance-pop song with lyrics "that says that I am curious about your heart, but my feelings of liking you are more important than that".
Prior to the release of I'll Like You, on October 21, 2024, Illit held a live event aimed at introducing the extended play and its songs, including "Cherish (My Love)". They subsequently performed on four music programs: Mnet's M Countdown on October 24, KBS's Music Bank on October 25, MBC's Show! Music Core on October 26, and SBS's Inkigayo on October 27.