The Cheng Yu-tung Family refers to a wealthy Hong KongâÂÂbased family best known for controlling Chow Tai Fook, via which it also owns New World Development and Rosewood Hotel Group, among other businesses.
The businesses are currently being led by Adrian Cheng, the third-generation, and has been called by Citigroup research as being "brave and innovative" among other scions in Hong Kong.
Since 2019, New World has been involved in donating land to build public housing in Hong Kong.