The Cellesche Zeitung is a medium-size local newspaper with a circulation of 32,200. It is distributed in the town and district of Celle in North Germany by Schweiger & Pick Verlag. Apart from the periphery of its area with Hanover Region, where it also competes with the Hannoversche Allgemeine Zeitung, the Cellesche Zeitung has a monopoly over local reporting.
Despite its moderate scale, the newspaper has its own full editorial team which produces not only local news, but also pan-regional features on politics, the economy and sport.