"Call It Love" is a song by British pop group Deuce, released in January 1995 by London Records as the debut single from the group's only album, On the Loose! (1995). The song is written by Ian Curnow, Phil Harding and Tom Watkins, and produced by Rob Kean. It was a sizeable hit in Europe, peaking at number eleven in the UK and number fourteen in Ireland. Its accompanying music video features the group performing at an art gallery and also features a cameo by Tony Mortimer from East 17. It was a Box Top on British music television channel The Box from March 1995.
British columnist James Masterton named the song a "catchy slice of European pop" and complimented it as "easily one of the best pop records on the chart at the moment." Pan-European magazine Music & Media noted, "A big hit on British turf, Deuce's ace is finally hitting the Continent's baseline." Music & Media editor Maria Jimenez described it as "slick Eurodance", complimenting it as a high quality track of its dance sub-genre. A reviewer from Music Week remarked that the group had "already being described by London as 'a new Bucks Fizz'" and described the song as "Europop with a looser feel." Mark Sutherland from NME praised "the glacial handbag perfection". James Hamilton from the Record Mirror Dance Update described the song as "ABBA-ishly sung cantering" in his weekly dance column DJ directory. In a 2014 retrospective review, Pop Rescue named it a "perfect pop gem".