CFVR-FM (103.7 FM, "Play 103.7") is a radio station in Fort McMurray, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.
The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.
On January 15, 2024, the station flipped to rhythmic adult contemporary as Play 103, with a format and branding based on its Edmonton sister station CKPW-FM.