Buy It Now was a business reality television series where people pitch their product ideas to investors and potential customers for the chance to have their products sold. It was hosted by Brian Conley.
One year after, in 2019, from November 28 to December 19 was aired four episodes of the spin-off of the show named Buy It Now For Christmas hosted by Rylan Clark-Neal where any inventors, creators and sellers of new products had just 90 seconds to pitch their item to an audience of real shoppers, all with a Christmas theme. They provide focus-group feedback, before representatives from three retailers - Amazon Launchpad, Lakeland and JML - decide whether or not to place an order.
In this show, any inventors and sellers of new products have just 90 seconds to demonstrate their item in the hope of securing a potentially life-changing order with a national retailer.