Butterfly Equity, also known as BFLY, is an American private equity company based in Beverly Hills, California. Butterfly specializes in food investments, and is the owner of Qdoba, Bolthouse Farms, and Chosen Foods.
In 2021, Butterfly invested in MaryRuth Ghiyam's MaryRuth Organics, LLC, a health and wellness brand operating in the premium vitamins, minerals, and supplements.
Generous Brands, a portfolio company of Butterfly, acquired Health-Ade kombucha in 2025.