Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. It was replaced in 2007 with Sweet Baby Ray's brand sauce.