Brylcreem () is a British brand of hair styling products for men. The first Brylcreem product was a hair cream created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England, and is the flagship product of the brand. The cream is an emulsion of water and mineral oil stabilised with beeswax. It is notable for the high shine it provides, which spawned the name of the product, stemming from "brilliantine" and "cream".
The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. Sara Lee acquired the personal care unit of SmithKline Beecham in June 1993. In January 2012, the global rights to the Brylcreem brand were sold by Sara Lee Corporation to Unilever.
Brylcreem is marketed in the United States by Combe Incorporated, in Europe by Unilever and in India by Hindustan Unilever Limited. Before Godrej acquired a 51% stake of Sara Lee, in their joint venture Godrej Sara Lee in May 2010, the brand was distributed by Godrej in India.
It was first advertised on television with the jingle "Brylcreem â A Little Dab'll Do Ya! Brylcreem â You'll look so debonair. Brylcreem â The gals'll all pursue ya; they'll love to run their fingers through your hair!". Another version was "BrylcreemâÂÂa little dab will do ya! Use more only if you dare; but watch out! The gals will all pursue ya! They'll love to run their fingers through your hair!"
The jingle was created by Hanley M. Norins of the Young & Rubicam advertising agency. The television advertisement for Brylcreem included a cartoon animation of a man with (initially) shaggy hair, who happily has a little dab applied, and, miraculously, the hair combs and smooths itself.
When the dry look became popular, partly inspired by the unoiled moptops of the Beatles, the last line was changed from "They'll love to run their fingers through your hair", to "They'll love the natural look it gives your hair". Subsequent television advertisements used the mottoes "Grooms without gumming" and later, in the 1970s, in the United Kingdom and Canada, "A little dab of Brylcreem on your hair gives you the Brylcreem bounce".
In November 1996, a British television advert for Brylcreem shampoo was banned by the Independent Television Commission (ITC) after receiving a letter from a viewer that said it had triggered an epileptic fit in them, as well as a letter from another viewer fearing that epileptic fits would occur from viewing the advert. The commercial featured a man's experience of a nightclub with flashing strobe lights. The ITC, who enforced guidelines to protect viewers with epilepsy, found that the advert did not meet these guidelines.