Oakland's Broadway Auto Row is the area north of downtown Oakland along Broadway between Grand Avenue (Uptown) at the Southwest and I-580, 40th Street or even 51st Street to the Northeast. The strip has a history of car dealerships and other automotive service businesses as far back as 1912. The businesses and sales in the area are a part of Oakland's economic base. In recent years, the area is seen as ripe for mixed-use development intensification, and other bicycle and pedestrian improvements.
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During his term in office, former Oakland Mayor Jerry Brown appeared in a series of televised "Buy Oakland" commercials.