Boyner Group is one of two major groups, alongside Beymen Group, that grew out of Osman Boyner's textile and clothing manufacturing and retailing enterprises. "Boyner" is also the name of the Boyner Group division Boyner Büyük MaÃÂazacñlñk, which operates the Boyner department store chain.
Ali Osman Boyner co-founded Altñnyñldñz (Boyner Holding today) in 1952 with the idea to introduce Turkish fabric to the world and started exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. After long research, he planted the first seeds of the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its private-label products, opened in 1971 in à Âià Âli, Istanbul. From there, Beymen continued to open new stores and compete with Vakko in the upscale department store business.
Boyner Group thus focused from 2019 on five businesses, as shown in the table below. As of 2024 the Boyner Group brands are organized slightly differently than in 2019.
The retail store divisions include Boyner Büyük MaÃÂazacñlñk (7 store formats), BR MaÃÂazacñlñk (2 formats), and Brooks Brothers stores in Turkey and some other countries.
The Boyner Büyük MaÃÂazacñlñk A.à Â. (or simply "Boyner") as of May 2024, operates:
In 2013, it had 78 Boyner and many more YKM (Yeni Karamürsel) stores (61 in total) in 37 provinces of Turkey and employed around 5,200 people.
Deran Taà Âkñran became general manager of Boyner in May 2014, replacing Aslñ Karadeniz, another female executive.
As of February 2019, Eren ÃÂamurdan is the new CEO of Boyner Büyük MaÃÂazacñlñk A.à Â.
The company is a member of the International Association of Department Stores since 2023.
BR MaÃÂazacñlñk manufactures and retails the brands Altñnyñldñz Classics and Beymen Business, i.e., unlike other brands with "Beymen" in the name, Beymen Business is not part of the Beymen Group. Boyner Group established BR MaÃÂazacñlñk in 2011 as a joint venture with Ran Konfesiyon. Its headquarters are in Torbalñ, ðzmir, and it has around 2000 employees, 200 stores and more than 400 sales points in 60 of Turkey's 81 provinces, as well as 60 stores in 18 other countries.
BB Perakende MaÃÂazacñlñk Sanayi Tic. A.à Â. is the licensee of the Brooks Brothers brand with, as of May 2024, 24 Brooks Brothers stores and about 60 total points of sales in Turkey, Northern Cyprus, Algeria, Egypt, Libya, Morocco and Tunisia.
In 2019, as mentioned previously, the remaining retail businesses from the Boyner Group were put into the Beymen Group led by Cem Boyner, which markets the brands and retail stores Beymen (private label brand and full line department store), Beymen Classics men's brand and stores; NetWork and Divarese.