Babak "Bob" Rafei () is an Iranian video game art director, character animator and concept artist. He is the chief executive officer (CEO) of Big Red Button Entertainment, a video game development studio he co-founded with Jeff Lander in 2009.
Rafei is also an advisory board member for Game Developers Conference and Game Developers Choice Awards, as well as panel leader of Academy of Interactive Arts & Sciences's achievement awards category on Art Direction and contributing writer of Animation Magazine and Animation World Network.
A graduate of Parsons School of Design, Rafei was an employee of Naughty Dog, joining them in early 1995 to work on Crash Bandicoot (1996). Other notable works include the Jak and Daxter series, ' (2007), and ' (2014).
Rafei previously worked on album cover arts for A&M Records, most notably Blues Traveler's Travelers and Thieves (1991).