William Armstrong (born January 19, 1932, Gloucester, Massachusetts â January 2, 2000, Frazier Park, California) was an American television game show announcer and producer. He produced The Hollywood Squares for several years, and later was a business partner with Squares host Peter Marshall in a production company. He received two Emmy Award nominations as producer of Hollywood Squares.
Armstrong also co-produced and announced on Celebrity Sweepstakes and The Reel to Reel Picture Show. During the 1974-75 season, Armstrong served as host of KTLA's Liar's Club, a role he continued in its first year of syndication, and would later serve as announcer for the first half of the 1988 revival.
He was executive producer of the 1987-88 syndicated dating series Matchmaker, for which he occasionally announced as well.