Big Deal () is a 2025 South Korean semi-autobiographical drama film loosely based on the real-life sale of Jinro during the 1997 Asian financial crisis. The film follows Pyo Jong-rok (Yoo Hae-jin), a patriotic financial director at a soju company, and Choi In-beom (Lee Je-hoon), a revenue-driven global investment employee, as they clash over the fate of Korea's national liquor brand. It was released theatrically in South Korea on May 30, 2025.
The film was originally directed by Choi Yun-jin but her name was omitted from the final credits after the production company, The Lamp, dismissed her, citing allegations of script appropriation. A Seoul court rejected her injunction to reverse the dismissal, allowing Big Deal to be released without her directorial credit.
Set during the 1997 Asian financial crisis, the film follows Pyo Jong-rok, the CFO of Gukbo Group, a renowned soju company facing financial turmoil. Choi In-beom, an ambitious employee from the global investment firm Solqueen, approaches Gukbo with plans for acquisition. As the two men, driven by contrasting motivations, engage in a corporate battle, their relationship evolves, with soju serving as a symbolic bridge between them.
The film's cinematography is led by Kim Seong-an, known for his work on Intimate Strangers (2018) and Pilot (2024). Art director Kim Bo-mi, recognized for her contributions to Default (2018) and Escape (2024), brings a nuanced visual aesthetic to the film, capturing the emotional depth of the characters and the era.
Originally slated for release on June 3, 2025, Big Deal was rescheduled to premiere on May 30, 2025, to coincide with South Korea's Golden Week holiday, aiming to attract a larger audience during the peak movie-going season.