Bhima Jewellers is an Indian jewellery group that designs, manufactures, and retails gold, diamond, and platinum jewellery. It was founded by Bhima Bhattar is 1925. It was the first jewellery retailer in India to introduce the "ready-made" jewelry concept, allowing customers to purchase finished ornaments directly from the counter. Following the founder's passing, the group was managed by his five sons who expanded the brand into distinct territorial headquarters while maintaining a unified identity.
The group operates a vast network across India and the United Arab Emirates. In late 2024, its Thiruvananthapuram flagship store entered the Guinness World Records for achieving the highest single-day revenue for a single jewellery showroom, recording sales of approximately 200 crore.
Bhima Jewellers was established in 1925 by Bhima Bhattar in Alappuzha, Kerala. The origins of the business are traced back to the British colonial era; observing the East India Company's trade in gold coins, Bhima Bhattar saw a retail opportunity. The venture began when the founder melted his wife's silver anklet to craft a silver glass, which he then traded for gold coins to initiate his stock.
Following the founder's passing, the group was managed by his five sons who expanded the brand into distinct territorial headquarters while maintaining a unified identity. In 2012, Bhima announced a 2-year plan to expand its jewellery network by investing .
Bhima Jewellers officially marked its "Centenary Celebration" in 2025 and 2026, commemorating 100 years since its founding in 1925. A major highlight of the milestone was the release of a centenary film titled "Together Purever" on January 6, 2026, which celebrated the brand's deep-rooted relationships with families across South India. The group launched the "Golden Super Surprise" campaign, offering customers significant discounts across its showrooms in Telangana, Andhra Pradesh, and Karnataka to thank patrons for a century of support.
Bhima has branches at Bengaluru, Chennai, Hubballi, Belagavi, Hosur, Udupi, Vijayawada, Rajahmundry, Mangaluru Nagercoil, Madurai, Kottayam, Thirunelveli, Thiruvananthapuram and Kochi..
In 2021, Bhima forayed into the Chennai market with a large flagship store. The group expanded its presence in Andhra Pradesh by opening a major showroom in Vijayawada. In Telangana, the brand operates multiple outlets in Hyderabad, including stores in Kondapur, Chanda Nagar, and Hitech City.
The group previously announced plans to open 10 to 12 new stores annually to sustain growth. In Karnataka, the brand expanded its HBR Layout store and maintained a strong presence in Bengaluru.
Bhima Jewellers operates several showrooms in Dubai, celebrating major milestones and anniversaries within the United Arab Emirates. In 2021, in Sharjah, the group relaunched and expanded its Muweilah store to accommodate the growing South Indian diaspora, including Tamil, Kannada, and Telugu patrons. To coordinate regional operations, Bhima opened a 6,000-square-foot regional headquarters in Dubai, an event attended by dignitaries including members of the Travancore royal family.
In 2024, the group raised Dh1 billion to fund the opening of 18 new showrooms across the GCC region over the next three years. Plans include expanding into Qatar and Bahrain. In 2025, the group inaugurated its first Abu Dhabi showroom at the Madinat Zayed Shopping Centre.
Their major products include Exquisite Diamonds, Platinum,Traditional Kerala designs, Tamil Nadu designs, Contemporary Designs, Bengali heavy-weight designs, Nellore colour Stone studded jewellery, Karwar precious Stone studded jewellery, diamond, platinum and silver jewellery.
The Bhima Boy is the mascot and trademark of Bhima Jewellers.
Pooja Hegde was appointed as Bhima Jewellers' first-ever brand ambassador in 2022, in its 97-year history. In 2024, Ram Charan was also appointed as the brand ambassador.
In 2021, the brand released a critically acclaimed advertisement portraying the journey of a transgender woman, which went viral for its message of unconditional love.
Bhima frequently sponsors "Happy Streets" events in Bengaluru cities like Malleswaram and Mei Layout to foster community spirit.
Bhima has been retaining its position of highest sales tax paying jewellery showroom award in Kerala State for several years and also maintains top position in the Grand Kerala Shopping Festival (GKSF), conducted by the Government of Kerala. In 2024, the company's Thiruvananthapuram store achieved a record single-day revenue of , solidifying its market dominance during its 100th year.