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Beer in Ethiopia

Beer in Ethiopia is the most popular industrial alcoholic beverage in the country with lager being the most consumed type of beer. In the rural sector, the home-brewed tella or siwa are still dominant.

History

The first brewery in Ethiopia was established in 1922 by St. George Beer (named after the patron saint of Ethiopia). Brands like Meta and Bedele are also older in Ethiopia but have since been acquired by foreign companies and re-branded.

Industry

Ethiopia's beer industry has grown tremendously in the last two decades. It transformed into one of the most competitive industries in Ethiopia, with millions of birr spent on advertisements alone. The industry's competitiveness has led to more investment in farming, such as in malt production.

Top 15 beer brands in Ethiopia according to RateBeer.com (as of 2017)

Brands

  • Meta ()
  • Bedele ()
  • Dashen ()
  • Jano ()
  • Habesha ()
  • Harar ()
  • Walia ()
  • Raya ()
  • Balageru
  • Azmera
  • St. George Beer ()
  • St. George Amber
  • Zebedar Beer
  • Heineken
  • Castel
  • Hakim Stout
  • Garden Bräu Ebony
  • Garden Bräu Blondy
  • Anbessa ()

Competition with home-brewed beers

As living standards increase, the more affluent segment of rural society frequently shifts from home-brewed beer to lager beer. Industrial breweries have seen this emerging market and prepared specific brands targeted at farmers: Balageru (meaning: the rural people) and Azmera beers (meaning: "good cropping season").

See also

References