Bakit Hindi Ka Crush ng Crush Mo? () is a 2013 Filipino romantic comedy film directed by Joyce Bernal from a screenplay by her assistant director Irene Emma Villamor. Starring Kim Chiu and Xian Lim in their first film as a love team, it is an adaptation of comedian Ramon Bautista's self-help book of the same name. It tells the story of a brainy ugly duckling girl and her journey as she turns into someone who's worth loving. Bautista also stars in the film as a taxi driver.
Produced by Star Cinema as part of its 20th anniversary presentation, it was released in theaters on July 31, 2013.
Sandy Veloso (Kim Chiu) is a modern-day ugly duckling who is obsessed with her boyfriend Edgardo (Kean Cipriano). After he breaks with her, Sandy is left to ponder why she feels unwanted.
Matters turn worse for Sandy when she is laid off by her company, under the leadership of its new bachelor CEO, Alex Prieto (Xian Lim). Realizing his mistake when employees belatedly put in a good word for Sandy, Alex hires her back, and the two start forming an unlikely friendship.
In a love story about "the ugly duckling in all of us and how we turn into someone worth loving", Alex at one point offers Sandy a make-over so she will no longer cry over a failed relationship.
Under director Joyce Bernal, screenwriter Irene Emma Villamor served as assistant director while Antoinette Jadaone served as script continuity supervisor.
Actors Kim Chiu and Xian Lim became guests to several ABS-CBN TV shows to promote the film. Among these are Gandang Gabi Vice and Banana Split.
"Bakit Hindi Ka Crush ng Crush Mo?", sung by Zia Quizon and written by Jungee Marcelo, serves as the theme song of the film. It was first released on July 8, 2013 on the FM radio station MOR 101.9 For Life! and was released as a single on July 17. It is also included in her second studio album, A Little Bit of Lovin.
The music video for the song was released on ABSstarcinema's YouTube channel on July 23, 2013. The video's plot features Quizon at a photo shoot session while being pursued by a man who works on set, played by Ramon Bautista, the author of the book to which the film is primarily based.
The song won at the 27th Awit Awards for the Awit Award for Best Song Written for Movie/TV/Stage Play on December 12, 2014.
The film was a box office success, earning 10.5 million php on its first day. Both local and international screenings had to be extended due to high demand. Domestically, the film grossed â±180 million (not including international gross). After three weeks of its theatrical run, the film grossed over 100 million php. During its run, the film drew more audiences than several American films: Despicable Me 2, ' and The Wolverine.
Bakit Hindi Ka Crush ng Crush Mo? mostly received positive reviews from critics. Jerald uy of Uy.com stated that "Bakit Hindi Ka Crush ng Crush Mo? reminds us of the stupid things we can do for love but offers it in a fresh way." The movie was given an 8.5/10 rating from both moviegoers and movie critics alike.