Augmented World Expo (or AWE) is an annual international conference, expo and awards show that is focused on the fields of augmented reality, virtual reality and wearable technology. It is organized by AWE XR, LLC, with the mission of "Advancing augmented reality to advance humanity". They produce the events in USA, Europe and Asia, counting with the participation of numerous technology companies, such as Google or Intel and several relevant speakers in the field.
To honor excellence in augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies, Augmented World Expo (AWE) presents the Auggie Awards every year. One of the prestigious awards in the XR (extended reality) sector, the Auggie Awards were founded in 2010.
The awards honor exceptional accomplishments in a variety of fields, such as applications, software, hardware, and content. As Forbse's Charlie Fink stated, "AWE's prestigious Auggie Awards, a juried competition that recognizes XR industry excellence".
Every year during AWE USA, the Auggie Awards Ceremony is held to announce and honor the winners; the 2025 event took place on June 12. 20 winners were announced in the following categories in hardware, software, AI, climate change, enterprise solutions, societal impact and more.
These categories showcase a wide range – from creative storytelling and software platforms to cutting-edge hardware and societal impact. Among the 2025's winners are Snap and Niantic.